Market Brewing Company Welcomes New Local Breweries to Area With “Newmarket’s Pilsner”
Back in August we teamed up with three new local breweries to welcome them to the community. The craft brewing industry is one that often works together to create the best quality products, often with local ingredients. Collaborations are common, in which breweries will put their heads together to create recipes that their customers will enjoy.
Three new local craft breweries have popped up in the last two years, which has been an extremely difficult time for any restaurant, bar, or brewery, as a result of the Covid Pandemic. Market Brewing Company started making hand sanitizer to do what they could to help out.
Old Flame Brewing Company, founded in Port Perry, has just opened a second location on Main Street in Newmarket. Just up the road on Main is The George Brew House. Just north of Newmarket in Georgina, Turkey Shoot Brewing Company has recently opened their doors.
We wanted to welcome the newcomers to the area, so they combined forces and created a recipe for a Pilsner lager. Pilsners are the most commonly enjoyed beer in the world, so the four breweries wanted to create something that everyone in the community could appreciate. Using all Canadian barley malt, and Ontario hops grown by Clear Valley Hops.
Lagers aren’t easy to brew. They require a special lager yeast strain, which we doesn’t usually use. Thankfully Old Flame was generous enough to lend some of their house lager yeast for the collaboration. This lager yeast ferments at a lower temperature than an ale yeast, and takes a bit longer. After primary fermentation, the lagering, or cold conditioning process starts. This is a temperature controlled aging process. The beer is stored cold for upwards of a month. This allows the beer to mellow and create a clean, smooth flavour.
This small batch, named “Newmarket’s Pilsner”, was brewed at our location in the middle of August and is now finally available! Cans or pints of this premium Pilsner are available at all four breweries that helped out: Market, Old Flame, and The George Brew House in Newmarket, and Turkey Shoot Brewery in Georgina